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High Quality New Zealand Experiences

High Quality New Zealand Experiences We spent the last 12 days trialling a top of the range Maui campervan in New Zealand's South Island. This also gave us the opportunity to catch up with some existing suppliers and some new suppliers. We will occasionally profile some of these in our newsletters. A very memorable day for us was being hosted by Brian Templeton, owner of Elm Wildlife Tours in Dunedin. He has access to some... > Read more

16 Oct 06

Auckland City Takes Tourism Initiative

Auckland City Takes Tourism Initiative We were delighted when Jean-Michel was asked onto the Steering Committee looking at the future of tourism for Auckland. Quite apart from the recognition this showed, it also allowed small innovative businesses a voice in this process. The process is well under way and the steering committee has had two good meetings. The ideas coming through from the sub-committees are hard-hitting and it... > Read more

8 Oct 06

Tourism "Experiences"

Tourism "Experience" is the latest buzzword to fall foul of tourism marketing people. Research tells them that "experiences" are what travellers want, therefore, as good marketing professionals, everything they look at suddenly become... > Read more

19 Sep 06

The Luxury Basics

The Luxury Basics Grigory was our first client - way back at the start of 2001. He and I were sitting at Auckland Airport and he was taking his leave before boarding his aircraft back to Russia. He had spent the morning out at Great Barrier Island surfing... > Read more

30 Jun 06

Doing Your Homework

Doing Your Homework So many times we have explained to people that we can only work wonders if we know our client. If we know what they like, what they don't like in terms of activities, approach, pace, control. Therefore our first response to an enquiry is... > Read more

15 Jun 06

Client Relationship Management

Client Relationship Management We're talking with an Auckland corporate. We had an introduction and rather than talk about "events" I wanted to talk about client relationship management. As a former management consultant, business and business jargon don't hide... > Read more

6 Jun 06