How Far Does Tourism Extend?

Just before the Tony Robbins group in March I spent a week or two with our fastest return visitor.  Everyone promises to come back, some do.  Mr X came back only three months after he left.  He'd fallen in love with the country on his first visit and came back to deepen his connection here.

We took him around the country looking at a number of investment properties, but of course in our unique style.  As a people-focused company, this of course involved people.  Clever people with opinions who could shed light from a number of different angles on his investment decisions.  Commercial property, tourism, farming, - and different points of view on return and value.  Meanwhile there was also a fair amount of enjoyment and humour.

This was our third investment visitor this year and probably something like our tenth since we started.  We don't see any difference between arranging a powhiri with enormous significance and mana or a carefully selected agent to showcase a property.  This is because we focus on client needs - not supplier needs, not Tourism New Zealand needs, not our needs - client needs.  In my management consulting career the client was always king - sometimes wrong, sometimes deaf, but always king.

Why should tourism be any different?  Why should we place limits on what we deliver?  The only reason I can find is laziness or lack of intellectual capital.

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