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High-End Experiential Travel in New Zealand

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Russian Marketing

Russian Marketing

Our marketing trip to Russia at the end of September went very well. As we expected, there was an almost desperate requirement for any sort of information as to what was available in this country. The Russian monied classes have travelled most of the known world and are now looking for fringe and...

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Takaro Lodge - A Highly Unusual Place

Takaro Lodge - A Highly Unusual Place

Takaro Lodge is not what one would expect. Not a "discerning" place for the lodge trophy hunters. No ties for dinner. No lists of sanctioned local activities. No "children not allowed" rules. And no spa which only pays lip service to modern spa techniques. This is a place...

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High Quality New Zealand Experiences

High Quality New Zealand Experiences

We spent the last 12 days trialling a top of the range Maui campervan in New Zealand's South Island. This also gave us the opportunity to catch up with some existing suppliers and some new suppliers. We will occasionally profile some of these in our newsletters. A very memorable day for us...

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Auckland City Takes Tourism Initiative

Auckland City Takes Tourism Initiative

We were delighted when Jean-Michel was asked onto the Steering Committee looking at the future of tourism for Auckland. Quite apart from the recognition this showed, it also allowed small innovative businesses a voice in this process. The process is well under way and the steering committee has...

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Tourism "Experiences"

Tourism "Experiences"

"Experience" is the latest buzzword to fall foul of tourism marketing people. Research tells them that "experiences" are what travellers want, therefore, as good marketing professionals, everything they look at suddenly become "experiences". All of a sudden, a...

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The Luxury Basics

The Luxury Basics

Grigory was our first client - way back at the start of 2001. He and I were sitting at Auckland Airport and he was taking his leave before boarding his aircraft back to Russia. He had spent the morning out at Great Barrier Island surfing with New Zealand windsurfing icon Bruce Kendall....

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Client Relationship Management

Client Relationship Management

We're talking with an Auckland corporate. We had an introduction and rather than talk about "events" I wanted to talk about client relationship management. As a former management consultant, business and business jargon don't hide many secrets. It also means we can identify some...

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Велотур «Тропы Такаро»

В лицо постоянно дул ледяной ветер, замерзшие пальцы из последних сил стискивали руль, а мягкое место уже было далеко не столь мягким. Я могла бы представить...

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