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Market Segmentation
Last week I took a call from Seattle. A VIP with private jet wanted a
quick four days in New Zealand filled with helicopters, caves and
luxury lodges. We had the rough concept outlined and agreed in five
minutes and fully costed, quoted and booked within 24 hours. Their
trip was "in the system" with private jet handlers, helicopter
operators, private guides and lodges all working together and... > Read more
6 Sep 07
Garbage In - Garbage Out
Our greatest risk is imperfect communication. We deliver what clients
want. What if what we think they want isn't what they want? Then we
deliver, beautifully, something they don't want, and we have an
unhappy client. We don't like unhappy clients.
Let me share a quandary I find myself in. I have a wonderful client
coming over Christmas, a large family group using a number of
helicopters,... > Read more
2 Sep 07
Passing Beauty
On an end of season tour I was lucky enough to spend some time in the
Marlborough Sounds with clients who were interested in exploring the
area. Previous occasions on my part had always been rushed. We spent
two nights in the Convent - currently... > Read more
28 Jul 07
Luxury and Exclusivity - A Question
A number of very high quality "super-lodges" have historically
occupied the high ground in terms of obvious places to stay booked by
people with a limited depth of understanding as to what is available
in New Zealand. The arrival of the internet... > Read more
25 Jul 07
National Geographic - Russian Edition
As part of our continuing push to develop understanding of New
Zealand in the former Soviet Union, we recently hosted journalists
representing the Russian Edition of National Geographic Traveler, the
Russian Edition of the Robb Report, and a... > Read more
20 Jul 07
Don't You Get Tired of Spin?
I received an offer in the mail today. From my bank. It was for a
platinum Visa card (thank you to all those clients I have chartered
aircraft on credit for!). One of the advantages touted in the card was
"24 hour concierge service. Take a... > Read more
17 May 07
Maori warriors on Anzac Day
We enjoy creating experiences for clients. Not special soap in a
qualmarked lodge. We're talking experiences.
Up north we have been working for years with Hone Mihaka of Taiamai -
www.taiamaitours.co.nz[1]. Hone shares a passion for the... > Read more
12 May 07
An Exclusive Experience
In case you know anyone putting together "exclusive experiences",
often preceded by words such as "ultimate" and "discerning", it might
be worth putting this one in front of them...
Our clients wanted a taste of "real New Zealand". They... > Read more
10 May 07
Focus on Auckland
Now that the busy season is winding down in New Zealand, we have had
a chance to think a little about how the market has moved on and how
we can work with more people to everyone's benefit.
One message which we are receiving at the moment is... > Read more
17 Apr 07
European Road Trip
We will be in Europe in June/July meeting certain contacts/agents and
taking a holiday ourselves!
If there is anyone who would like to sit down with us to discuss
cooperation, please let us know and we will schedule a time into our
itinerary.... > Read more
10 Apr 07